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Got questions? Of course you do. Here are some of the typical questions we hear... and our responses.

To really get the specific answers you need, however, nothing beats a call to us: 937-768-2284.

1) It seems almost too good to be true, so how does WhoDo make any money at this?

Through deep and broad experience that has taught us how to deliver excellence at true prices, economy-of-scale across all our WhoDo installations, and long-term profit-sharing models that enrich our clients and give us a well-earned, reliable and fair return. Our focus is on radically better efficiency through untraditional service approaches without sacrificing creative ideas or quality, ever. This not only makes us money but ensures top quality at best pricing for our clients and – for those who are agencies – also brings in new revenue by creating a lucrative profit center for them.

2) Why would we want a full-time studio on our premises?

Less physical real estate overhead for WhoDo means lower WhoDo pricing for you. You already pay for that space once, so we think you shouldn’t have to pay for it again by paying for your outside creative vendors’ additional real estate overhead which is, of course, built into their pricing.

Since we are internal to your operations, you gain two nice financial perks: mark us up fully like you mark up your own staff, (even if you have a pass-through clause with your clients....because we are internal), and most significantly, you have intellectual ownership of the images for free, so you set and keep all the buyout and usage fees. Which means your CFO will love you.

WhoDo being on site allows another important and delicious benefit for you: integration with your staff means better, faster, smoother output from talent that speaks the language of your product, your operations, your collective style and thinking.

You also save the costs of travel and shipping when you choose to use WhoDo, and the disruption of people being away from the office longer.

Of course you can take WhoDo anywhere, our manners are great and we dress well. On location, at your clients’, at the warehouse, abroad, on the moon. You do pay travel but it’s still way less than paying an outside vendor to shoot on location.

Even though you may not have full-time volume, you only buy as much WhoDo imaging as you want. It actually takes a lot less volume than you would think to make the model work well financially for both of us.

3) How can I trust I’ll get the quality I need from an in-house arrangement and a vendor who’s new to us?

Our management has 25 years of expertise at supplying top-grade creative production talent and managing creative service projects, and 15 years specifically with this on site model.

Our talent pool is the universe, not just people already on staff like a traditional brick and mortar studio. We are experts at finding and supplying the perfect fit, training and managing it in a combination of each client’s culture and the WhoDo culture of complete client satisfaction.

You have talent veto power always, and a WhoDo magic wand to wave at will to change or add components or to stop the show altogether, no harm/no foul/no fees.

While your direction and needs always set the quality and tone, and you always have full creative control, yet none of the headaches and investment of doing it yourself.

Here’s our quality promise. You will be fully and pleasantly surprised at our quality, and you always have direction and control plus change-and-delete power. Poof.

4) How can WhoDo be “better than free and a profit center”?

If you’re an agency, mark us up fully like your own staff’s work, because we are internal to you, so your pass-through agreements don’t usually apply. That’s the beauty of insourcing. Some of our agency clients use us as their own private competitive advantage and keep it a secret altogether, treating it completely as their own work, which is fine with us.

Plus you get ownership rights free, so you get to set and keep the buyout and usage fees. This can be substantial revenue, as most outside image vendors make most of their profit on this alone. Your CFO will enjoy you bringing this income stream in-house.

And you save the initial capital outlay and ongoing time and overhead of search, hire, salary, benefits, incentives, equipment purchase, updating, maintenance, and obsolescence.

If you’re a marketer, it’s not a profit center but a big profit enhancer. Your intellectual ownership keeps you from paying usage and buyout fees to outside vendors. And you get the same discounted rates that agencies get so you save the middle-man costs. Plus save the investment capital both initially and ongoing the same as agencies. You will be amazed at what you get and how little you get it for.

5) Why would we need this when we don’t do enough custom imaging due to low budgets, and only use stock occasionally?

We understand that in economic times like these many clients/marketers are not able or willing to pay for custom photography, and often even limit their use of stock, favoring instead other options like illustration, existing assets, and animation. Therefore it would seem that the photo and digital retouching part of WhoDo’s capabilities might be unneeded in those cases.

This may feel counterintuitive, but in precisely those circumstances, WhoDo photo and retouching are your best friends, not foes. As you know, stock came into being in response to the high cost of custom photo, and in hard times even stock tends to feel expensive given the usage fees and buyout costs of exclusive images. Our model was developed in large part as a response to the impact of stock on the traditional imaging supply business. What has transpired is that this unique model supercedes even stock in value and economy.

You are now able to supply for your clients fresh, custom, branded photography and retouching for the same or less than the cost of stock. We charge you nothing for the intellectual ownership. You can decide whether to charge your clients usage fees or not, and how high, based on what your market will bear.

The cost per hour is amazingly low due to all the reasons above and below, capping out at around $100 an hour, sometimes quite a bit less depending on several factors. And again, you can decide also how much to mark it up, if at all. In some cases our clients who are agencies opt to charge neither mark-ups nor usage fees, foregoing the profit in those cases themselves, but offering their clients such low pricing on the imaging that it now makes photography available and viable in cases where they might have used existing assets and maybe not put as much media support behind the work due to lack of freshness and excitement. Now you can offer fresh, custom imaging in moments when nothing new would be traditionally affordable, and in the process gain incremental business for yourselves and thereby also help build your clients’ business further with new exciting work.

Some fear this sets the bar at an all new low in cost tolerance and hampers future ability to charge more. Others retort that this is far better than losing the business, losing opportunities for new business, and continuing the downward trend in the industry in the face of economic challenges of today. This is an innovative tool whose time has really come and is now available to use as you see fit, tailored by us to your needs and by you to the needs of your clients and your own goals.

6) Why would I want to pay by the hour when I’m used to bidding whole projects?

Because we know any change seems like work at the beginning, we like to always take pains to de-stress your life. So, even with billing methods, you can have WhoDo 100% customized to your wants and needs.

There are three options in billing, or we can design a new one to fit whatever you are comfortable with.

WhoDo Old School: a per-year minimum cost that fits your volume and style. Feel free to use it all up every year.

WhoDo Share: if you’re an agency and you know what your market will bear or what you want to charge for each job, we will do it for half and you keep the other half. No need for you to leave money on the table ever.

WhoDo Smooth: enjoy your WhoDo availability always at your beck and call but only pay for engaged time by the hour as you go, never downtime. (Hourly rates are shockingly low due to the reasons in #1.)

Once you get used to it, WhoDo Smooth is radically fair and stress-free for both of us as it’s actual time not guestimated ahead with a dartboard. Your freedom of choice at all times prevents any possibility of lolligagging or stretching anything out because if we don’t please you 100%+ of the time, you will take your work elsewhere more often or just stop using us, a pure free-trade model. Adam Smith’s invisible hand loves us.

Plus communication and meeting time is not considered engaged time, so it’s a liberal approach in your favor always. WhoDo really is about trust, client freedom, co-operation and long-term partnership, but without any boxing-in ever.

If the idea of someone being there ready, but on downtime scares your internal productivity police, you can always opt for wonderful free downtime projects, e.g., WhoDo can shoot a custom stock library for you on unpaid downtime, and you can choose to buy the rights one time per image, with more excellent pricing, and only pay for those images you choose to use. The library is there, exclusive to you, product-specific, brand-feel specific, never-used-before-or-after by anyone else, and you only buy what you need when you want it.

But there really is no pressure ever to keep us busy or use more than you want. We come in peace.

7) Why would I lock us into one supplier when we like a variety of styles and flavors?

There’s no lock on the WhoDo box. We are always just one of your options, even though we’re on-site and available full-time. Zero exclusivity in your use of us gives you complete freedom and creative control. We encourage you to keep all your relationships with other vendors.

We want to continually earn your work with our great work, never by locking you in to contracts and minimums which we just don’t use.

Your WhoDo creative resource is staffed with talent that fits perfectly whether you need amazing versatility (think of Johnny Depp’s acting) or consistency across projects. But if you want even more diversity, go outside and we’ll still love you.

8) Wouldn’t this radical cost-savings lower my budget and other future allocated resources, thereby cramping my creative freedom?

Anything WhoDo saves you frees up your resources to put on other projects in your department, keep jobs in peril funded, or enhance your bottom line.

Typically the champion who brings us in is heralded long-term as a company hero, for daring to step outside the paradigm into the next gen of service buying.

You are always free to choose different vendors whenever you want.

9) But we want to have or already have our own in-house production studio, so why would we insource at all?

We understand why you want your own studio: to keep the profits and supply the precise output needed quickly and right the first time. And if you’ve already spent time and money to establish one, the idea of change can seem like folly. But please hear us out.

With WhoDo you get the profits through owning the rights and marking us up like your staff (or enjoying the same discounts as agencies if you're a marketer), without having to pay the ongoing overhead of salaries, benefits, equipment maintenance and upgrades, management energy, and downtime. Even if you made the initial investment in equipment and adapting physical space already, the ongoing overhead and periodic capital outlay to upgrade should be considered to evaluate your choices properly.

And you get the same or better intangible benefits of ease, speed and getting it right the first time as with your own in-house, without the intangible headaches of H & R and management. Talent from your in-house can even cross-over to our payroll if you want to retain them. They are usually happy to be working, for a management that loves creative souls and rewards them with responsibility and monetary incentivization besides great comp and benefits.

10) Won’t this eliminate jobs, maybe even mine?

WhoDo actually creates many many jobs and frees up brainpower to support your more central business efforts. People can sometimes cross-over as mentioned, and love to work for us. You may opt to repurpose others to better support your core businesses and new ventures.

Managers can focus with less distractions and stress for a healthy change that aides productivity of big ideas that leap-frog your business. WhoDo champions are always heroes of change that works wonders.

11) Why would I want in-house imaging when I’m not in the building enough to give art direction?

When at least some of your work is handled by WhoDo across the hall, you don’t have to be away at outside shoots as much. Although those trips are interesting (we’ve been there on both sides of the table) this de-stresses your life, cuts down on your personal wear and tear and late night hours whether it’s covering off-site shoots or making up your other work missed by being away.

Ultimately you gain more sleep and personal play time and you will live longer and more happily for it. But choose to shoot outside whenever you need to -no harm/no foul/no fees/no complaints. It may turn out to be less often than you expect though, once you see what WhoDo can do for you in quality, response time, and cost.

12) Why wouldn’t it be cheaper and just as well to bring in free-lancers just when needed?

Legal requirements are catching up with this strategy and coming down hard on insurance and taxes. WhoDo takes care of both, and satisfies all legal concerns plus saves you the equipment costs and administrative management time. And we are always available, with continuity, familiarity and common language with your staff, your products and operations.

Plus as mentioned above, you don’t need to have full-time volume for the WhoDo model to work well for you. You never buy or pay for more than you want.

13) Come on, what are the hidden costs, where’s the catch?

Well, we are using your real estate (though very little of it usually) unless it’s on location or elsewhere. But you’ve already paid for that, so it’s not incremental.

There could be room prep, minimal to none, if you are doing sound, for example, for soundproofing/acoustics. Or if clients are attending, a sit zone, wash room, and safe passage access, but that’s often in existence already and it’s a matter of choosing the space in your building well. Or if it’s for food, a kitchenette, and ditto. But those are all minimal one-time costs, and we can consult to help you get the best price and not overbuild anything. This a specialty of ours: the highest quality married with efficiency and frugality.

Model and stylist fees you cover, but we can do all the pre-production smoothly for you. And we typically negotiate one-time model fees for you so that you don’t have to worry about longevity if models are used. Same thing with travel costs when shooting on location or elsewhere – we can do pre-pro, you cover the costs. But you would have those costs on top of whichever other strategy you employ whether it’s a fully-owned in-house or traditional outside vendors, so it really doesn’t factor into consideration.

14) We are so short on space we’re on top of each other already. Where would we put you?

We only employ little people. No really. Depending on your work’s size, the space we require can be quite modest. And depending on its volume, it may not even need to be dedicated. We have had occasions where the talent has a minor work station, shared even, and then on shoot days borrows a conference room or other temp space as needed. We are creative in using large closets and corners of basements and warehouses.

And although we purposely do not keep physical studios outside of our clients’ locations, we have a network of very high-quality brick and mortar partners also with amazing prices and quality. So in the unusual case where a project of yours requires more space than you have access to, or if on a regular basis you want to use WhoDo off-site in a space that augments your own, we are creative space genies on and off-site.

15) Why would we change anything at all when our current methods of production are working nicely?

We know that at today’s hectic pace the prospect of change that seems unnecessary is unappealing. And we are all about de-stressing your life. But sometimes the longer view de-stressing starts with a scosh of scary newness just at first.

Here the textbook reply may be worth considering: yes, it’s not broken, but how much better could it be? For example, we find most of our clients are leaving money on the table in this area and/or paying more than they need to to get the quality they want. And in any market that evolves so quickly, seeking the best, fastest, most cost-effective ways add up to profit, growth, even survival.

We encourage you to keep your relationships with your other vendors intact. And give WhoDo a safe, brave try. You won’t be disappointed for having tested new waters. In fact, those who have pretty much unanimously end up asking themselves why they didn’t start using it years earlier.

We’ve designed the partnership and it’s trial to be low-stress, high gain, no financial risk for you. It’s no harm/no foul/no fees if you opt out after trying WhoDo, or if you simply use us less. It’s like a pre-nup, engineered to be a really easy exit in case you ever change your mind. You can honestly position it to your management and teams as an exploration. One that is very low-cost, with a very nice, profitable and resource-laden gain.